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Wrapping up 2025 with gratitude
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Hey Reader, Quick note before the holiday rush swallows us all: thank you for an excellent 2025. Your projects, your trust, and your partnership have made this year meaningful, and I'm grateful. It's been a tough week for my local community here in Sydney, which makes me even more appreciative of connection and the chance to rest and reset. Time to switch off and enjoy some well-earned rest—hope you do the same! As we approach the end of the year, it’s a great time to reflect on how business has gone in 2025. While there's a lot to reflect on that could have gone better this year, I'm really proud of all of the projects I've worked on with you. In particular, I'd like to give a huge shout-out to Natalie Bullen at Unapologetic Wealth in the US, who has made big changes in her business this year, and I absolutely love the work we've done together to reflect that in her refreshed website. My personal yee-haw moment was winning the Web Excellence Awards for the Training & E-Learning category for the simple Squarespace website I designed for Melbourne-based dispute resolution training company, Object Resolve. This win is an excellent reminder that great strategy, combined with conversion-optimized messaging, a neat custom brand, and a simple user experience, goes a long way—and we did it all in just two weeks! Before I sign off, here are my holiday dates:
Have a wonderful break, and I look forward to connecting with you in the new year. Nic Need some clever strategy help? Or someone to smash through your design and website tasks? A Clever Day might be just the ticket to moving your business forward! Clever, straight-up strategy and list-smashing day work for quick wins. We acknowledge the Traditional Owners of the land where we work and live, the Gadigal people of the Eora Nation and pay our respects to Elders past and present. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land. |
Box Clever with Nic
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Hello, hello! How are you, Reader? It's been a while, but I'm excited to be typing. I know not everyone loves to write, but I honestly find the process therapeutic and a little bit exciting. Watching a bit of research turn into an idea, turn into an opinion, and then develop into a strategy delivers a flutter of endorphins with the accomplishment. Some folks get this from talking. I get this from writing. This week, I've been writing about a Japanese concept called 'ikigai', meaning 'a reason...
Hey Reader, Holiday dates: Office closure: Tuesday, 24 December 2024, to Friday, 10 January 2025. You can still make bookings for Jan 2025 strategy sessions or other services via the website. Part-time hours: 13 January to 22 January. Response times may be slower than usual, but I'll get back to you as soon as possible. Open as usual: all hands on deck from Thursday, 23 January 2025. Thanks! I wanted to sneak into your inbox and say a huge thank you for all of your support in 2024. I've...
Hi Reader, In case you missed it in my last email, I thought I'd highlight the awesome insights from the latest hot topic for Clever Care clients. 🔥 🔥 Hot topic of the month 🔥 🔥Gaming the Google algorithm Last month, I mentioned the massive Google document leak that has revealed the closely guarded secrets of exactly how Google's algorithm ranks your website. I can't understate just how much this has digital marketers and search experts abuzz, suffice to say, it's been huge news. I've sifted...