Hi Reader,

This Friday 21 April, is World Creativity and Innovation Day. It's got me thinking about how I what creativity is to me. Turns out, I use creativity and innovation far beyond the obvious. While merging technology and design are a core part of what I do as a web designer, my use of these skills go far beyond simply designing websites.

How I use creativity and innovation in my business:

1. Creativity is about critical thinking and problem solving

Every Studio Clvr project starts with strategy. And a key element to strategy is defining the parameters through which a project needs to function — what are the 'must haves' to deliver on business goals? What are the restrictions we need to work around and how can we dissect a site plan and rearrange it build a stronger foundation?

2. Constraints offer opportunity for innovation

Identifying project restrictions allows us to think outside the box to create something really clever. So rather than being a negative, I often think of constraints as a launchpad for creativity and an opportunity to innovate on how to do things differently.

3. Creativity develops ideas when you have the time and space to foster it

It's a universal truth that the first draft of anything is always awful. It takes time and space for creativity to germinate. I have all sorts of tools to help me develop ideas, from flowcharts to mind maps, to my favourite pen (Artline 220) and notepad (Leuchtturm1917).

4. True creativity and innovation comes from collaboration

All ideas get better in a petri dish. Innovation sparks when creativity meets other ideas, different ways of thinking, and has the opportunity to feed off more information and data. I am regularly inspired by clients, colleagues and friends, many in completely different industries from my own. Every shared musing or 'how would you...' has the potential to spark a wave of creativity.

Happy creativity and innovation, everyone!

Nic
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