Hello Reader,

We've made it to the end of what has been a really hard year for a lot of businesses. Many of us started the year in lockdown and are simply relieved just to be out and about!

A quick reminder of some of your awesome achievements this year:

• Some of our best projects this year have been website powerhouses that make marketing easier for small teams, streamline lead gen and create better client experiences for onboarding and beyond. Particular shoutout to Diplomacy Training Program, whose new and BEHEMOTH not-for-profit website is a dream at the backend thanks to some very cool custom (but code-free!) functionality that makes the site easy for a team of volunteers to manage, while connecting seamlessly with their CRM.
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• I love a good tech challenge and the task of moving the Project F membership from Squarespace to their new Howatson & Co-designed WordPress site was just the brain teaser I needed to round out the year over a series of Clever Days. These 'get stuff done' Clever Days have been revolutionary for my business this year, as much as I know they have been for so many of yours. I genuinely LOVE the fast nature of this service and feel supercharged by the entire process. I have loved 'Kondo-ing' your marketing this year (thanks to The Song Company for that awesome line!) through web design 'freshen-ups', seo-injections, brand boosts and Canva template packs among so many more tasks that have moved businesses forward in just one Clever Day.
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• I've been so proud to be part of the journey for those of you who have taken steps to systematise and automate your digital workflows this year. I love uncovering the patterns in your methods and bringing solutions to the table to connect previously disconnected workflows and eliminate admin. Shoutout to the folks at Mark Woollen and Associates — it's been so much fun working with your exciting content of film trailers and digital cleverness, while simultaneously working with the clean design by Sarah Moon & Co and building a powerful content management platform behind it for easy maintenance for your growing team.
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• And finally, a big shout out to all of you who joined the vCMO program this year! It's been so exciting to watch your marketing capabilites grow and have real impact across your business. It's been particularly rewarding to get to know and work with teams with junior staffers who I have throughly enjoyed mentoring — you guys have had real impact and it's been so rewarding to see your confidence grow.

I am seriously PUMPED for 2023 and I hope you are too! I'm starting the year with a series of Spark Sessions with the wondrous Sarah Moon to help get my marketing organised for the year ahead—even marketing pros need help with this from an external expert! I'm also incredibly excited to get to work on the website redesign and workflow magic for Future IM/Pact — I love everything you guys are doing to support women throughout a career in investment management and to improve diversity in that industry.

This Box Clever newsletter is taking a January hiatus. I'll be part holidaying and part prepping my strategy for the year ahead, so the next newsletter from me will be in Feb '23.

Wishing everyone a relaxing break! See you in 2023!

Cheers,
Nic

Need some clever strategy help? Or someone to smash through your design and dev tasks? A Clever Hour or Clever Day might be just the ticket to moving your business forward! Clever, straight-up advice and list-smashing day work for quick wins.

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​Studio Clvr // Web design and clever online strategies